Capio Privathospital
More patients who pay for their own care
AStarting pointA strong hospital with skilled specialists, but too few Danes thought of Capio when choosing and paying for treatment themselves.
BResult+18% revenue from self-paying patients in plastic surgery, ENT and bariatric surgery. And a sharper brand.
+18%revenue from self-paying patients
DKK 4Mannual campaign budget
3specialties in focus
What we did
- 01
One strategy for brand, performance and automation
- 02
An annual campaign budget of DKK 4M allocated to the right channels
- 03
A new capio.dk on WordPress and a new SEO strategy
- 04
A refreshed visual identity
- 05
Photo, video and social content
- 06
Automated lead nurturing and CRM flows
You can’t market a hospital from behind a desk.
Morten Skov